Is every product discounted?
No. Use the official calendar to identify the selected Beauty Steals.
ULTA BEAUTY · US SHOPPERS · OFFICIAL SOURCES
ulta 21 days of beauty
Published fall 2026 schedule: August 28–September 17. Selected Diamond/Platinum early access was August 27. The published event covers 50% off selected Daily and Weekly Beauty Steals, including IT Cosmetics, Too Faced and Rare Beauty. This is not a blanket discount on every product from those brands.
Read the official offer or policy
Reviewed 2026-09-12. No checkout testing has been performed.
Event dates and status
Published fall 2026 schedule: August 28–September 17. Selected Diamond/Platinum early access was August 27.
Official event page · Reviewed 2026-09-12
Official offers and purchase conditions
Each row links to its source and shows its review date. Confirm current eligibility with the brand before ordering.
| Offer or policy | Conditions | Official source | Reviewed |
|---|---|---|---|
| Discount and scope | Selected Daily and Weekly Beauty Steals are 50% off. Follow each product's scheduled offer dates. | Official event page | 2026-09-12 |
| Daily changeover | Daily offers run from 12:00 AM to 11:59 PM Central Time on their specified day. | Official event page | 2026-09-12 |
| Participating brand examples | The event description names IT Cosmetics, Too Faced and Rare Beauty. Check the calendar for the eligible product and day. | Official event page | 2026-09-12 |
| Stock and channels | While quantities last; no rain checks. Availability can differ in store, pickup, online and in the app. | Official event page | 2026-09-12 |
ulta 21 days of beauty FAQ
Can an offer sell out?
Yes. The event is subject to available quantities and does not offer rain checks.